getting vodka to the dinner table
On occasion, when I have the presence of mind to look around the restaurant to observe what beverages people are consuming with their meals, I am often intrigued by the absence of vodka from most tables. It seems that there is this generally accepted norm that vodka is a party drink and not one fit for the dinner table. When you’re dining out, just glance around the restaurant and take note of which alcohol types are being enjoyed with meals. I can, with absolute certainty assure you that you will at the very least spot a table enjoying either a glass of beer, wine, brandy, whiskey and or rum but I cannot extend the same certainty to you spotting one enjoying a glass of vodka (neat or as a cocktail). Even gin has a better presence at the dinner table than vodka, thanks largely to the gin&tonic combo.
This amazes me because I would like to think that vodka (good vodka) is the most suitable drink for the dinner table. Its neutrality enables it to be the perfect palate cleanser, its subtle notes are not overpowering enough to overshadow a delectable meal and you still get that kick we have come to expect from our alcohol. And for those not too concerned with food pairing and or their meal being overshadowed, its neutrality enables it to mix well with other beverages to form the perfect cocktail to complement your meal. A glass of vodka martini with your cocktail shrimp or a double shot vodka neat, chilled and served in a tall shot glass or a lowball with your starter while you wait for your entrée-- not only does it transform your dining experience, it also transforms the table, adding colour, texture and sophistication to it.
When we say Au Gold Vodka is the finest premium craft vodka, this also speaks to our aspirations of having it on dinner tables across the globe. Au Gold Vodka is crafted with fine dining in mind, we see our consumers savouring the fine taste of Au Gold Vodka the way vodka was intended to be enjoyed by its soviet originators, over a warm meal with comrades.
I believe that the only reason the culture of vodka being primarily a party drink persists today because of the big producers looking to move volumes and keep consumers from scrutinizing the quality of the vodka drink before them, don’t get me wrong, I am not entirely opposed to vodka being a party drink I just don’t understand why it cannot be both a party drink and a dinner drink.